Situation Analysis – What changes can the company/brand expect in the future from the customers
| Assignment: Situation Analysis |
Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment submission link.
| Name:Professor’s Name:Course Title:Date:Company/Brand Selected ( Mitsubishi Mirage, MSI Technology and Gaming, Nordstrom, or Rogaine):NOTE: You will be completing an ORIGINAL Analysis on the business. |
1. Customers
Who are the current customers/users of the brand? Include information related to the segmentation variables listed below in at least two substantive sentences for each item below. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific)
Age Bracket: [Insert response]
Gender: [Insert response]
Income Bracket: [Insert response]
Education Level: [Insert response]
Lifestyle: [Insert response]
Psychographics (Interest, Hobbies, Past times): [Insert response]
Buying Behavior/Price Sensitivity: [Insert response]
Customer Satisfaction/Loyalty: [Insert response]
Values (What the customer values overall in life): [Insert response]
Other items you would segment up on (optional): [Insert response]
What changes can the company/brand expect in the future from the customers? How can the company/brand better serve its customers today?
[Insert response-at least four substantive sentences here]
2. SWOT Analysis
Create and list 3 original strengths you have identified in your personal assessment of the business and two substantive sentences for each identified strength:
1. [Insert response]
2. [Insert response]
3. [Insert response]
Create and list 3 original weaknesses you have identified in your personal assessment of the business and two substantive sentences for each identified weakness:
1. [Insert response]
2. [Insert response]
3. [Insert response]
Create and list 3 original opportunities you have identified in your personal assessment of the business and two substantive sentences for each identified opportunity:
1. [Insert response]
2. [Insert response]
3. [Insert response]
Create and list 3 original threats you have identified in your personal assessment of the business and two substantive sentences for each identified threat:
1. [Insert response]
2. [Insert response]
3. [Insert response]
3. Collaborators
Discuss the company/brand’s current partnerships in at least two substantive sentences. Create a new partnership you think may be a good for the business/brand to undertake in at least two substantive sentences. (Note: leading competitors would not be feasible).
Current Partnerships and the discussion on them: [Insert response]
Proposed NEW Partnerships and the discussion them: [Insert response]
4. Competitive Analysis
Who are the main competitors? Label the top three competitors and discuss in at least two substantive sentences per competitor examining how each competitor is different from your business.
Competitor 1: [Insert response]
Competitor 2: [Insert response]
Competitor 3: [Insert response]
5. Recommendations
Create three (3) key recommendations regarding the company’s future direction and discuss each recommendation in at least two substantive sentences. Be sure to discuss why you have created each strategy and why you think each should be undertaken.
1. Recommendation #1: [Insert response]
2. Recommendation #2: [Insert response]
3. Recommendation #3: [Insert response]
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